Grow your business online:Government does not regulate how you can grow your business online.However,as business is a key component of the economic growth of a country. A good government should enact policies that enhance the ease of business creation, development, and sustainability.
Many citizens are self-employed through the operation of their business activities. This helps in reducing the unemployment rates in a country. There are many forms of businesses that citizens can engage in, in a country. Sole-proprietorship, Partnerships, Limited Liability Companies, and Corporations.
The emergence of the Internet has created another market space that has revolutionized the contemporary ways of doing business. Some people have likened the internet to the 21st-century gold due to its great potential across the economic spectrum.
Unlike the traditional methods of establishing a business and growing it over time, the internet is proving to be the place to start a cost-effective business and promote it effectively and efficiently. Notable individuals Like Jack Ma of the Alibaba group, Jeff Bezos of Amazon, and Elon Musk understood well the potential of the internet in scaling business, and today they are billionaires.
There are many reasons why any current business should immediately embark on setting up its presence online one being cutting down on rental expenses, but this is not the subject of today’s article. This article focuses is on how to digitally market your offline business online and eventually set up your business online.
Digital marketing is also a very wide subject that can not be covered in one article. There are many ways in which a business can market itself online, and this will call for an elaborate and strategic plan which will be implemented in the short and the long run.
The key majorly known way to establish an online presence is through a website and a mobile application. These may be out of reach in terms of the expense required to set up and maintain them for most small-scale businesses.
However, many people are not aware that one can establish an online presence by Listing their business in a local online directory like Google My Business, Whitepages, Yelp, Facebook, Yell.com, Yahoo Business Listings, Bing Places for Business, and Touch Local.
An online directory working principle is close to the offline directory but with bespoke features. A directory is defined as a book or website listing individuals or organizations alphabetically or thematically with details such as names, addresses, and phone numbers.
Let’s look at Google my business directory and how it can be effectively used to market a business online.
Google my business directory is a great way to get your business in front of potential customers. Google has made it free and easy for businesses to register and get their information listed on the map.
Google’s algorithm for listing businesses is based on several factors including business size, customer ratings, and reviews. With this information, companies can see how they are doing compared to other similar companies in their area by providing businesses with customizable contact options, badges, and cards that can be added to their website or blog.
Google My Business is a free tool for business owners to use and manage their online presence. Available as an app in Google Search, you can also choose to have your business show up on maps, ads, and other third-party apps.
The system works by allowing users to input their location and select the types of information they want to show up in search results.
When your local business is included, Google will also show where you are on maps and ads. Customers can also add reviews about your business, and it’s easy for you to share this information on other social media platforms. This tool is a great way to find new customers and grow your business and is absolutely free.
Digital marketing strategies are critical for companies who want to scale up their businesses. It helps them to be more effective and efficient in reaching their target audience.
some of the Pros of digital marketing are the ability to: Reach a wider audience with less effort, track your performance with digital analytics tools, and engage your customers in real time with live chat or social media.